Clients come to your salon for a specific service, like a haircut or waxing. Those services require you to use various products, like shampoo and wax. There are additives in most chemical products that can irritate your clients’ senses and even cause allergic reactions. A bad experience with a product can end the appointment early and discourage the client from coming back. You can avoid this problem and keep your clients safe by using organic products in your salon.
Everybody wants to be their best healthy selves, and one way they can achieve that is through clean, organic products. While people can control what kinds of products they use in their homes, they can’t control what you use in your salon. So, instead of making them guess what type of products you use, take the initiative and advertise. When you share that you use high-quality organic products, you’re promoting your salon and making sure that people know you care about their health, which will bring in new customers.
While most people care about the earth and want to preserve it, many salons use whatever products they want regardless of environmental consequences. For those serious about the environment, knowing that a salon is using products that hurt the earth will send them out the door. Keep your environmentally conscious clients and gain new ones by using and advertising organic products. If you know that the product is also cruelty-free, make sure to advertise that too.
Allergy accommodations, advertising opportunities, and environmental friendliness are three reasons your salon should use organic products. By caring for your clients’ health needs and values, you will ensure they enjoy themselves and continue to visit your salon, bringing their friends along and growing your business.