Research Your Competition
Whether you have a competitive spirit or not, competition in your hair salon’s location is inevitable. You may work with other local salons or against them, but knowing what you’re up against is crucial to determining your salon’s potential for success. Look up nearby hair salons online and observe what they may be missing that your salon can provide.
Do the salons around you have high-quality websites? Do they offer online appointments or check-ins? Use this information as a baseline so you can garner good first impressions.
Research Your Idols
Successful celebrity hairstylists all start somewhere. They may have good advice for you as a beginner salon owner. Research your favorite hairstylists’ blogs and news articles to look for any advice or tips for success. Know what makes high-tier hair salons successful and apply those same traits to your own salon.
Research Local Regulations
If you’ve already taken care of all the legal requirements to open a hair salon, you may not need to do much more research on laws and regulations. Ensure that you’re following every possible rule by giving them a final once-over and checking your licensure.
Research the Best Place To Set Up Shop
Before you choose a location to either rent or purchase, you need to shop around. Search for salon studios or properties that fit your budget, are easy for customers to find, and suit your ideal audience. If you decide to rent, ask prior or current tenants about the owner of the property to see if it will be the right fit for your business.
Searching for your potential location is some of the most important research you must do before opening your hair salon—picking the wrong location can absolutely demolish your perfect beginning.